Media Solutions

context-rich Insights for Smarter Storytelling

Gradient helps sports media tell smarter, more compelling football stories. Our data goes beyond surface‑level stats to reveal how well players actually perform, not just what they do.

From broadcasters and publishers to podcasters and content creators, we provide context‑rich analytics that elevate analysis, spark debate, and engage modern audiences.

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Media Solutions

Event Data Without Context Misses the Point

Most player evaluation tools rely on raw event data and automated rankings. While these models are easy to scale, they often strip actions of the context required to understand true performance. Raw event data records what happened, not whether it should have happened or how well it was executed. This creates blind spots across common match scenarios:

A completed pass that leads a teammate directly into pressure or danger
An incomplete pass that is recorded as a negative despite poor movement or positioning from the receiver
An on-target shot that is easily saved and never threatens the goal

At Gradient, we're on a mission to empower media organizations with enhanced event data and player grades that tell the true story of player performance in a way that engages fans of the game in meaningful debate.

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Media Solutions

Why Choose Gradient for Your Data & Analysis Needs?

The most complete definition of football ever captured

We’re giving media and fans the fuel to debate and discuss player performance, far beyond goals, assists, and clean sheets.

The only football analysis company producing Player Grades

We've taken PFF's world-renowned American Football grading system, trusted by nearly every NFL broadcaster, and adapted it for the beautiful game.

Our analysis is trusted by clubs, media, and fans alike.

Our grading methodology was built alongside europe's top clubs and is already being used by clubs across the Big 5 competitions to scout and assess player performance.

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Media Solutions

What Others Are Saying About Gradient

“When soccer data first started being collected at any kind of scale, a lot of assumptions were made about what to actually count. And that's helped to solidify a certain statistical lens that the sport now gets looked at through.

Rather than doing their own version of that, Gradient has questioned all of those assumptions, asked their own new set of questions, and created a comprehensive dataset that looks at the sport from a unique perspective. I learn something new about how the game works every time I look through their data.”

Ryan O'Hanlon

Staff Writer, ESPN
Author, Net Gains: Inside the Beautiful Game’s Analytics Revolution

Our Offerings

Cutting-Edge Insights That Tell the Full Story

Physical Metrics

A high-accuracy physical performance layer designed to support benchmarking, workload analysis, and athletic evaluation across global competitions.

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Enhanced Event Data

The industry’s most granular event dataset, built to capture thousands of events per game with unmatched depth and accuracy to convey context & nuance.

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Gradient Player Grades

Gradient's holistic performance grading system evaluates execution to reflect true on-pitch contribution making it easy compare players in a way that’s easily digestible for fans.

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Media Solutions