Media Solutions

Event Data Without Context Misses the Point

Most player evaluation tools rely on raw event data and automated rankings. While these models are easy to scale, they often strip actions of the context required to understand true performance. The result is insight that looks precise but frequently tells the wrong story.

Football actions are not created equal. The same event can represent excellent execution in one moment and poor decision-making in another. When context is ignored, performance analysis becomes noisy, misleading, and difficult to trust for high-stakes decisions.

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Media Solutions

Where Traditional Metrics Fall Short

Raw event data records what happened, not whether it should have happened or how well it was executed. This creates blind spots across common match scenarios:

A completed pass that leads a teammate directly into pressure or danger
An incomplete pass that is recorded as a negative despite poor movement or positioning from the receiver
An on-target shot that is easily saved and never threatens the goal
A duel win where the player was heavily favored given body position and support
A duel loss where the player was significantly disadvantaged but still competed effectively

‍‍In each case, the event is logged, counted, and ranked, but the underlying quality of the action is lost.

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Media Solutions

The Gradient Approach: Execution Plus Outcome

Gradient’s Player Grades and Enhanced Event Data are built to capture what raw data cannot.

Every on-ball action is evaluated by trained analysts who assess both the execution of the action and its outcome within the context of the situation. This approach accounts for pressure, difficulty, intent, and game state, producing a grade that reflects true performance rather than surface-level success or failure.

By combining expert human review with a consistent grading framework, Player Grades align with the eye test while maintaining analytical discipline. The result is a performance signal that is trustworthy, explainable, and repeatable over time.

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Our Offerings

Cutting-Edge Insights That Tell the Full Story

Physical Metrics

A high-accuracy physical performance layer designed to support benchmarking, workload analysis, and athletic evaluation across global competitions.

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Enhanced Event Data

The industry’s most granular event dataset, built to capture thousands of events per game with unmatched depth and accuracy to convey context & nuance.

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Gradient Player Grades

Gradient's holistic performance grading system that evaluates execution and outcome to reflect true on-pitch contribution. Built in partnership with Europe's top clubs.

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The most complete definition of football ever captured

Event Data Without Context Misses the Point

Where Traditional Metrics Fall Short

The Gradient Approach: Execution Plus Outcome

Cutting-Edge Insights That Tell the Full Story

Physical Metrics

Enhanced Event Data

Gradient Player Grades

Schedule a demo today to see how we can empower your organization

It's Not Just About the Numbers... It's About What the Numbers Make Possible