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Our History

Backing Stronger Decisions All the Way

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A History of Elite Performance

2013
PFF Founded

Pro Football Focus was established with a mission to bring objectivity and depth to football analytics. From its first season of player grading to its pioneering use of video review and advanced metrics, PFF quickly became the go-to source for teams, media, and fans seeking rigorous, data-driven insights.

2021
PFF FC Formed

Building on PFF’s success, PFF FC was launched to focus exclusively on football (soccer) analytics. Leveraging PFF’s methodology and expertise, PFF FC delivered bespoke player grades, physical metrics, event data and broadcast tracking tailored to the global game.

2024
PFF FC Spins Off

In June 2024, with strong support from PFF leadership, PFF FC spun off as an independent company. This amicable split and accompanying strategic investment empowered the team to expand its data footprint, accelerate R&D, and serve clients with greater agility under its own banner.

2025
PFF FC Becomes Gradient

Marking a fresh chapter, PFF FC rebranded to Gradient in 2025. The new identity reflects our commitment to continuous, multi-dimensional measurement and innovation while honoring the precision and integrity that have defined our journey since day one.

Trusted by American Football's Top Organizations

Since 2013, the grades developed by our sister company, PFF, have been revolitionizing the way that American Football teams at all levels of the game analyze player performance. Their grades have been adopted by all 32 NFL teams and 186 college football teams as well as teams from various other professional American Football leagues and now Gradient is bringing that same expert level of analysis to the beautiful game.
Our History

The #1 American Football Data Provider in the World

With the most comprehensive football database in the world, PFF goes to an unmatched level of detail, capturing in-depth play data and anything quantifiable relating to player production. have been the premier supplier of data for sportsbooks, betting syndicates, video game studios, fantasy companies, financial service firms, & other vendors for more than a decade
Trusted By:
All 32 NFL Teams + 204 College Football Teams
Every Primetime NFL Broadcast
Dozens of Agencies
Our Products

Gradient Player Grades

Gradient is building on PFF's two decades of experience in American Football by applying the same rigorous, play-by-play grading methodology to the global game of soccer. By combining expert human analysis with advanced data science, Gradient translates the nuance of individual player decisions and actions into structured, contextualized insights.

Just as PFF revolutionized football evaluation by grading the process rather than the outcome, Gradient brings that same philosophy to soccer—capturing the quality of a pass, the positioning of a defender, or the timing of a run regardless of whether it ends in a goal. The result is a clearer, more objective understanding of performance that helps clubs make smarter decisions across recruitment, development, and tactical analysis

Play-by-Play Grading

Unlike traditional data, Gradient measures performance relative to expectation instead of just traits or measurable factors.

Get Actionable Insights

We look at every event, creating a large sample size that eliminates bias and evaluates players objectively, regardless of perceived ability.
Our History

Preparing Broadcasts for the Most-Watched Shows & Events on TV

Every primetime NFL TV broadcast, is supported by PFF’s services in one form or the other. College TV broadcasts are rapidly following suit. NBC’s Emmy-winning Sunday Night Football franchise, has led the charge using PFF’s services to not only prep SNF analyst & PFF owner, Cris Collinsworth - but also to supports SNF’s research dept., studio programming, graphics team and VOD content.

PFF enables broadcast analysts and their crews across all major networks  to scout players and teams the same way all NFL teams do and Gradient is now doing the same for association football.
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How We Can Help Your Business

Epitome Physical Metrics Platform

PFF FC's proprietary platform, Epitome, is designed to provide you with the most detailed and user-friendly experience on the market. With Epitome, you can:
Get actionable insights and explore a vast array of player and team metrics, including advanced analytics.
Tailor the platform to your specific needs and preferences, focusing on the data that matters most to you.
Utilize our powerful tools to uncover hidden trends, identify key performance indicators, and make data-driven decisions.
Share insights and collaborate with your team members seamlessly, fostering a culture of data-driven decision making.
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How We Can Help Your Business

Fully Integrated Broadcast Tracking & Event Data

Gradient’s FIFA-certified Broadcast Tracking and computer vision model provides enhanced player identification by adding ball possession information on top of jersey number recognition.
Up to 98% player recognition with 92% precision and minimal positional error
Fully synchronized tracking and event data for advanced, proprietary analysis
Enables next-gen metrics like pitch control, expected threat, and off-ball movement
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How We Can Help Your Business

Gradient Player Grades

PFF FC's proprietary platform, Epitome, is designed to provide you with the most detailed and user-friendly experience on the market. With Epitome, you can:
Developed in concert with 12 of the Premier League's top clubs
Easily integrated into existing systems and workflows
Able to be tailored to your club's specific needs and philosophies

Our Team

Meet the Full Crew