Gradient Sports announces partnership with Pelly® to enhance club performance insights

We're excited to officially announce our partnership with Pelly^®.

Pelly’s web platform helps football clubs make smarter, data-backed decisions. It aggregates data from multiple sources and surfaces insights through customisable dashboards, giving decision makers the information they need for recruitment, performance analytics, financial compliance, and more – all in one place.

Through this partnership, Gradient Sports' physical performance data –  available for 55+ of the world's top competitions – will now be integrated directly into the Pelly^® platform. This means clubs can access Gradient's 23 physical metrics alongside their existing data sources, supporting more informed player evaluation and performance tracking without switching between systems.

James Clarke-Reed, Head of Growth at Gradient Sports: “Physical data is a vital ingredient in the modern day player recruitment process. By providing our data within Pelly, we allow users to seamlessly analyse players alongside other data sets within one single environment. We pride ourselves of being at the cutting edge of analysis in football and this partnership only adds to this mission”

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Iwan Pritchard, CEO of Pelly^®: "We're delighted to have Gradient on board as a data partner. This partnership makes it even easier for club decision makers to access the performance insights they need to support both recruitment and internal performance tracking – all within the Pelly^®."

About Pelly^®

Pelly^® is a Welsh startup founded in 2023 with a mission to help football clubs consolidate their data and make more informed decisions through a single, integrated platform. The company was named 'Global Startup of the Year' at the Wales StartUp Awards in June 2025, and has already onboarded several clubs in Europe since their official launch in September 2025.