Open Letter from the CEO: PFF FC rebrands to Gradient Sports

Dear Friends, Partners, and Champions of the Beautiful Game,

When we started PFF FC four years ago, I was struck by the passion, precision, and purpose that defined our team. Since then, we’ve worked hard to deliver world-class analysis, tools, and insights that elevate player evaluation, recruitment, and performance benchmarking across global football.

Today, I’m proud to share our next chapter: the launch of our rebrand to Gradient Sports.

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From Spin-Off to Stand-Alone Strength

In June 2024, with full support from our friends at PFF, we spun off into an independent entity. More than a corporate milestone, it marked a bold step forward, giving us the freedom to move faster, innovate deeper, and serve clubs, leagues, and partners with greater agility. PFF’s ongoing support remains a vital part of our story, and we carry its legacy forward with pride.

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Empowered by New Investment

Alongside our independence came a group of strategic investors who believe in our vision. Their backing has helped us expand our data footprint, accelerate product innovation, and grow our engineering, data collection, and analysis teams. That investment directly powers our ability to serve you better, with smarter tools, faster improvements, and richer insights.

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Why “Gradient”?

Rebranding is more than a new name. It’s a signal of evolution. We chose Gradient because it perfectly captures our identity:

‍Upward Momentum -  A gradient suggests ascent - progress, improvement, and growth. That’s our mission: to help decision-makers across the sport rise to every challenge.

An Added Layer of Insight -  In design, gradients add depth. We aim to do the same, offering an added layer of clarity to every decision.

Mathematical Precision -  In math, a gradient shows the direction of greatest change. We exist to help clubs, media, and fans act with conviction, navigate complexity, and seize opportunity.

Our Philosophy - Above all, Gradient reflects how we see the game: not in black or white, but with the context, nuance, and complexity this sport deserves.

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What’s Changing and What’s Not

‍Same People, Amplified Purpose. You’ll keep working with the same team you know and trust - now with more horsepower and clarity of purpose.

Same Products, Supercharged. Player grades, physical metrics, synchronized broadcast tracking data, world-class platforms and APIs: they’re all here, with even more enhancements on the horizon.

Same Dedication to Excellence. Whether you’re a front-office executive, a data scientist, a scout, a broadcast partner, or a fan, we’ll continue to deliver the quality, service, and insight that define our culture.

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Looking Ahead

The transition to Gradient Sports is just the beginning. In the months ahead, expect game-changing new features, expanded coverage, and new partnerships. 

To every club chief, coach, scout, data scientist, broadcast professional, and fan of the game who has placed your trust in us: thank you. Your trust, feedback, and curiosity have shaped who we are and who we’re becoming. 

Football is won on the margins and in the details - the deceleration of a defender, a shift in midfield control, the weight of a perfect cross. At Gradient, we’re here to illuminate those subtleties - moments that drive results, define careers, and capture imaginations.

Here’s to our shared journey ahead.

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Nate Gerstle

‍Chief Executive Officer

Gradient Sports